1. why SEO is so important for SMEs in particular
The most beautiful website is useless if nobody can find it. And that's exactly what happens if Google doesn't know you. Particularly for smaller companies, service providers or stores, targeted visibility is worth its weight in gold - especially in a regional environment.
The good thing? You don't need a huge budget - but a clear plan.
2. the most common SEO errors on WordPress sites
Many websites fail not because of design or technology, but because of the basics. Typical mistakes:
No focus keyword on the pages
Missing or automatically generated meta titles & descriptions
Slow loading times due to large images
No clear page structure (H1, H2, etc.)
Website is not mobile optimized
If you recognize yourself here - don't worry, this can be improved quickly.
3. what we can improve together immediately
SEO doesn't have to be complicated - but it's most effective if you do it right the first time.
If you like, we can take a look at your website together and implement targeted initial measures:
We define a clear focus keyword for each page
We optimize titles, descriptions and headings so that they are relevant for Google (and your customers)
I help you to compress your images and improve the loading time
We take care of the mobile-friendly presentation
And of course we set up an SEO plugin like RankMath or Yoast cleanly
You get all of this from me in a compact SEO starter package - individually tailored to you.
4. SEO for the future: What artificial intelligence is changing
Google continues to evolve. Instead of traditional search results, AI-generated answers, FAQs and rich snippets are appearing more and more frequently. The rules of the game are changing - and SEO has to move with them.
That's why I also pay attention to my SEO projects:
Question-based content that offers real added value
a clear structure and semantically clean content
Integration of schema markup (structured data) for better findability
Texts that not only cover keywords, but also radiate real relevance
After all, if you want to remain visible in the long term, you have to be understandable for people and machines.
5. monthly SEO subscription for long-term success
Many customers opt for a monthly SEO subscription after setup - pragmatic, transparent and effective. This keeps you on the ball without having to take care of everything yourself.
The subscription includes:
Ongoing keyword maintenance and monitoring
On-site optimizations & small technical adjustments
Support with new landing pages or blog posts (incl. content and SEO)
Monitoring your rankings with targeted recommendations
Monthly overview with concrete measures
Price: from CHF 290/month (depending on effort and scope)
Sounds good? Then just get in touch - and we'll make your website fit for Google and the future.
